Jon M Armstrong is a lighting and experience designer, spending the last 20 years creating, designing and realising immersive and experiential environments.

His work spans large-scale commercial projects, site-specific installation, digital work and theatre. He has worked with some of the most exciting creative companies in the UK, with clients including Studio Hardie, HermesLost & FoundGideon ReelingGoat & Monkey and Coney.

He has worked all over the world, and has expertise in theatre, architecture, heritage, exhibition and digital environments. He is passionate about combining his creative and technical expertise in order to place the participants at the centre of every experience that he creates.


Jon is also an authority on the combination of magic and experience design, and has designed magic effects for traditional, immersive and site-specific work, ranging from large-scale illusions to psychological and suggestion-based effects.

He was resident magician at the communications company AGL International, has contributed a chapter on magic and immersion to an Ashgate reader, spoken and performed at the Natural History Museum, the Barbican Centre and the Chicago Magic Lounge, and was recently invited to lecture at the world famous Magic Circle on magic & light. He is undertaking a practice-based PhD in Magic as an Experiential Framework, and is also a Lecturer in Lighting Design at the Guildhall School of Music & Drama.

Jon’s proudest achievement in magic is his ongoing work with Breathe Arts Health Research, which uses magic training and occupational therapy to transform the lives of people living with a range of physical and mental health conditions.